512 pages : 25 cm

Includes bibliographical references (pages 504-505) and index

The early origins of design -- Design and craftsmanship from the Middle Ages to the eighteenth century -- The age of reason and the Industrial Revolution -- Armory practice and a new system of rationalized production -- The new Industrial Age and the Great Exhibition -- The winds of reform -- The new art -- Art nouveau -- Putting theory into practice, from art manufactures to industrial products -- The American system and Fordism -- Reductivism, Expressionism, and Rationalism -- Art deco and interpretations of Modernism -- The Great Depression and the Moderne style -- Design for war -- The American dream and good design -- Reconstruction and a spirit of optimism -- Pop design and the counterculture -- Rationalism versus craft -- Postmodernism and internationalism -- Universal solutions versus creative individuality -- Some concluding thoughts

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